Reading Recommendation: Did you know there are five different levels of influencers? Read how much influencers typically charge and about the rise of Nano influencers for those with leaner budgets. Negotiating fair compensation that aligns with the influencer's value and your campaign goals is essential. Consider the fees charged by influencers based on their reach, engagement, and content quality. While big brands may have substantial resources, small businesses must allocate their budgets wisely. And remember, it's not just about the number of followers but also about the authenticity and engagement of their audience.īudgeting plays a crucial role in influencer video campaigns. If your target audience is men over 50 selling sex performance pills, you may not want to hire a 28-year-old male. Platforms like Instagram, YouTube, and TikTok provide valuable resources for finding influencers in your industry.Īvoid poor content matching: Choosing influencers who are a good match for your brand and who can create content that resonates with your target audience is essential. On the other hand, small businesses can benefit from working with micro-influencers with a highly engaged niche audience. For big brands, collaborating with macro-influencers with a large following can generate widespread brand awareness, as we saw with Chipotle or how Dunkin Donuts partnered with Charli D'Amelio for the 'Charli Cold Brew.'

You also need to consider the relevance of the influencer's content to your product and target audience.

Is their audience enthusiastic and responsive, or do posts get few likes and comments?.

Do they post a lot of organic content or paid posts?.

Observe how they engage with their followers to assess their reach. Confirm that influencers have previously worked on similar campaigns and have a look and feel that complements your brand. It always pays to research influencers to ensure the right fit. Research the right influencers for your campaign. If the main message of your campaign is for your audience to know about a specific product feature, be clear about showing that with the influencer and how it works.

There was no discount code or link to a site, just simple and effective brand awareness.Īvoid forgetting your campaign goals: Having clear goals for your campaign and ensuring your strategy aligns with those goals is important. This was a great chance to bring more brand awareness to a younger demographic while promoting their new lifestyle bowls and fast delivery when you're hungry and running low on options. Klaasen has over 18 million followers on TikTok. Driving traffic to your website/specific productįor example, Chipotle partnered with TikTok influencer Joey Klaasen to promote their new lifestyle bowls, resulting in a video with 104.6K likes and 553 shares.

Three important goals you'll want to consider:

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